Search updates and martech news, explained for marketers.
Site reputation abuse is third-party content published on an established site mainly to borrow its ranking si…
Most martech regret starts with evaluating the announcement instead of the job. A repeatable method for decid…
Pruning and improving content get argued about as rivals. They answer different questions. Here is the real t…
A source-first guide to the AI crawler controls that actually exist — robots.txt tokens like Google-Extended…
Third-party marketing tools can only report what their collectors managed to fetch. As bot-management challen…
Search chatter says something is happening — but is it a confirmed update or routine noise? How to check the…
Vendor launch posts are written to sound inevitable. Here's how to decode one — separating shipped features f…
Ad platform, analytics, and CRM conversion counts are supposed to disagree — each counts a different thing. H…
A disapproval is a review decision about one ad measured against one written rule. How ad review works across…
An analysis of why in-store and experiential advertising is drawing renewed budget — the measurement and priv…
Search signals keep drifting toward demonstrable helpfulness, first-hand experience, and AI-generated answers…
A plain-English guide to Google's ranking systems — what a system actually is, how systems differ from one-of…